AbGlo Wins 2023 Halloween Business Idea Pitch Competition
The 5th Annual Halloween Pitch Competition, hosted by the New Venture Accelerator and the Harbert College of Business, saw 20 teams, comprised of 35 team members, representing 7 colleges, compete for $5,000 in seed funding, before a panel of industry professional judges inside the Broadway Event Space and Theater.
AbGlo, co-founded by Holli Michaels, Courtney Montague, (Samuel Ginn College of Engineering) and Marianne Madsen, is a fitness device that corrects lumbar position during core strength exercises, empowering trainers, and healthcare professionals to monitor the activation through visual and sensory feedback. It utilizes a flexible sensor that triggers lights, vibration, and optional audio feedback once pressed flat by the lumbar area through the engagement of core muscles. Bluetooth connectivity facilitates real-time communication of the user’s postural position. They zeroed in on strengthening the transverse abdominus and pelvic floor muscles to significantly alleviate low back pain and improve fitness outcomes.
Motivated by one of the co-founders’ own career ending injury, the AbGlo team recognized there were more people like her – in need of help but unable to afford it. They believed that back rehabilitation should be accessible to everyone, regardless of their financial situation. Their aim was to enhance the lives of all those suffering from pain in the most efficient way possible.
The lack of high-quality, affordable rehabilitation solutions inspired the AbGlo team to create a one-time cost tool for back rehabilitation. Following 14 years of research and practical experience, they produced the first AbGlo prototype in 2021 and initiated user trials in 2022. Their product has been endorsed by Dr. Ryan Rogers, DC of Santa Barbara, CA, and has been user tested by over 20 clients for strength and rehabilitation at MadFitness Santa Barbara.
Other teams that received funding included:
MenuMatch, founded by Jessica Bloodsworth (Harbert College of Business), is a mobile application that assists people who are impacted by food allergies, food intolerances, and dietary restrictions by finding restaurant options and menu items that fit their dietary needs in a more credible and streamlined way, received $1,000. (From left to right: Kristty Bondurant, Merrell Bowdon, Jessica Bloodsworth, and Atlas.)
Glory EV, founded by Olkaris Marandu (Harbert College of Business), offers a modular solution to expand the accessibility of EV charging stations, received $500.
Focus Friends, founded by Abby Stansell (Harbert College of Business), is an online platform that provides a supportive community and comprehensive resources for individuals with ADHD, received $500.
Elixa Industries, co-founded by Leo Hall and Sripriya Kallam (Harbert College of Business / College of Liberal Arts), received the Special Category Award in the amount of $1,000 provided by the Thomas Walter Center for Technology Management. Their robotically automated turbostratic graphene production process is designed to reduce harm to humans due to the handling of carbon materials in the graphene production process while producing larger, higher quality graphene flakes at extreme quantities.
“The Halloween Pitch Competition has grown exponentially since we began this concept in 2019 and the business ideas just keep getting better,” said Lou Bifano, director of the New Venture Accelerator. “This competition continues to diversify itself among the academic disciplines across campus, including business, engineering, forestry, human sciences, liberal arts, veterinary medicine, and architecture, design, and construction. Entrepreneurship and innovation continue to blossom across the region, and we’d like to think that Auburn University is playing a big role.”
Special recognition and appreciation go to the judges who supported this year’s competition:
– Jenny Bedard, Lazer Logistics
– Delphine Carter, Founder & CEO, Boulo Solutions
– Tim Denison, President, GDI, LLC
– Sam Eskildsen, Main Street Family Care
– Ben Finley, The Finley Firm
– Scott Flynn, Faber Castell USA
– Mike Kendrick, Kendrick Capital Management
– Whitney Lee, Outreach Programs Administrator, Auburn University
– Ron Schier, Owner, Another Broken Egg
– Virginia Trinkle, Co-founder & CEO, Werkx
– Necole Turner, JP Morgan Chase
– Jason Wilson, CEO, Coldwater Mountain Brew Pub
Feedback that competing teams share every year is that while the prize money is important, the insights and offers of alumni support, that will aid them in their longer-term business planning efforts, are by far the most valuable parts of the experience. It proves once again that Auburn people always comeback and they always give back.
And a very special thank you goes to Region’s Bank for their financial support of the Halloween Pitch Competition.
Congratulations to all teams who participated in the 2023 Halloween Pitch Competition: Barefoot Bonsai – Flavivirus – Glory EV – Mobile EV Charger Revolution – Focus Friends – Campus Cart – The Drive-In – Elixa Industries – Intern Ship – Track’em – AbGlo – Alihost – Tiger Roll’n Go Vending – Nox Eco Friendly Tents – AnyBottle – Overseas – PalsPallet Productions – A-Fold Hangers – Menu Match – Study Associate.
NEXT UP: The 10th Annual Tiger Cage where teams will compete for $80,000 in startup capital!
Applications to compete in Tiger Cage are due by November 15, with the competition kicking-off on Friday, January 26.
To register for Tiger Cage, click HERE or contact Lou Bifano, Director of the New Venture Accelerator at loubifano@auburn.edu for more information